To promote the “Plastic Free Armenia” campaign and expose the essential communication messages of the program, we designed a unique and vibrant visual identity to attract the youth and open dialogue around the causes and effects of plastic pollution in Armenia. Our team created an all-plastic character for the campaign, intended to communicate the importance of reducing plastic waste in everyday life and encourage people to save nature by “sacrificing” the plastic character. 

The designed visuals and the main character became the soul of the campaign materials, including posters, pins, stickers, tote bags, as well as plastic recycling bins designed to place in schools and universities.

Besides, we developed a concept of an entertaining program for the workshops in the schools. The program included various thematic games, as well as a three-month activity calendar with interactive design and educative post-workshop tasks for students and teachers to reduce the plastic waste right in their schools and families.

To complete the campaign, our team also created a commercial, with the primary spotlight on school kids, who encourage caring for nature and saying NO to plastic.