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CAMPAIGN DESIGN FOR HOME FOR CHRISTMAS
The ability to unite during hard times and act like one is the most distinctive feature of all Armenians. There may, however, sometimes be tragic circumstances for this priceless quality to manifest itself. In September 2020, Azerbaijan initiated military aggression towards Artsakh and Armenia. Considering the additional context of COVID-19, Armenia and Artsakh had to face many humanitarian and economic challenges.
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DELIVERABLES
CAMPAIGN IDEA
VISUAL IDENTITY
WEBSITE DESIGN
EMAIL AND SOCIAL MEDIA TEMPLATES
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CLIENT
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ArtsakhPlus NGO was created to play the role of the link between the families, entrepreneurship in Armenia and Artsakh, and people, organizations in the diaspora that have the will and possibility to support with their investment.
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ArtsakhPlus platform launched with the “Home For Christmas” campaign offering several ways to shape a better future:
- Christmas in Armenia: Give a hug and a local gift to the displaced. Support the Armenian economy with your generosity.
- Befriend a Family: Find a family in need of support; give them a future. Build lifelong connections.
- Build the Future: Invest in selected social micro-projects that create training and employment opportunities.
MAROG made its modest contribution to the project voluntarily. We had a task to develop the concept for the launch campaign and design materials based on the creative idea. As a result of this charitable collaboration, our team provided:
- Campaign idea;
- Visual identity;
- Website design;
- Email and social media templates.
