3 main posters were designed with photos of 3 women of different generations. All the women were expressing determination, power, and self-assurance. It was to prove that a clever and bold woman is extremely charming, and if she is aware of her own beauty and strength, she is invulnerable. These women definitely know what they want and what is the secret for their strength. 

The launch of the campaign was set by the #StrongConcert with the participation of the “Project 12” band. The cheerful mood was in the air for the whole evening. Dalma gathered a lot of guests, a lot of women with different temperaments under its roof, and made them all enjoy the day. Everyone managed to find impressive gifts for their women, mothers, and sisters and take a small memory from that eventful day by taking a photo on the lovely floral press wall in vintage style. 

On March 9, we amplified the festive mood and took it out of Dalma’s building. A surprise was waiting for women walking on the streets of Yerevan in the morning. Definitely, flowers would be too basic for those strong and independent women proudly hurrying to work. So we made their day with a cup of #strongcoffee, wishing them a nice working day. That small and thoughtful surprise brought a smile to their face, hence we can claim that the surprise was to the point.