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MARKETING CAMPAIGN FOR WINNET ARMENIA
Sustainable economic development and democracy in Armenia is the mission of Women’s Resource Centers Network WINNET Armenia. The network is established with the support of an EU-financed program implemented by the United Nations Population Fund.
The main objective of the collaboration between WINNET Armenia and MAROG was the development of a marketing campaign aimed at increasing the regional awareness and engagement of the projects implemented by the network's member centers through marketing communications.
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DELIVERABLES
VISUAL IDENTITY
MARKETING COMMUNICATIONS STRATEGY
CREATIVE CONCEPT & SLOGAN
CAMPAIGN MANAGEMENT
MARKETING STORYTELLING
DIGITAL MARKETING
SOCIAL MEDIA MARKETING
DIGITAL AD MANAGEMENT
DIGITAL ADVERTISING WEBINAR
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CLIENT
Our team developed the campaign's strategy and created the concept, main marketing messages, and the "Women can achieve more" slogan in Armenian, which served as a fundament for the campaign's visual identity.
One of the main components of the marketing communications was producing storytelling videos about WINNET Armenia network's member women who overcame social, economic, and psychological hardships with the network's support. Through these success stories, we aimed to inspire women in different communities and regions of Armenia to strive and achieve more.
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In addition, we carried out an online digital marketing webinar directed at raising the project awareness efficiency of the resource centers and their affiliated social enterprises. During the webinar, the regional members of the network were introduced to the most appropriate online marketing tools and frameworks.
The marketing campaign was a huge success, providing more than 2 000 000 impressions, reaching around 300 000 targeted users from the regions of Armenia, and expanding the number of network followers registered in social media by about 300 %.
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