Marketing Campaign for Inecobank

MARKETING CAMPAIGN FOR INECOBANK

Inecobank CJSC is one of the leading South Caucasus banks located in Yerevan, Armenia. The bank offers a full range of banking services, including digital banking services to individuals, SMEs, and corporate clients․ Inecobank’s most recent service is paylater, the latest worldwide practice of BNPL (buy now, pay later).

The main objective of the collaboration between Inecobank and MAROG was to develop a launch campaign aimed at introducing paylater to Armenia and encouraging its customers to use the convenient and trendy payment method.
DELIVERABLES

CREATIVE CONCEPT & SLOGAN

CAMPAIGN VISUAL IDENTITY

DESIGN MATERIALS

CAMPAIGN MANAGEMENT

COMMERCIAL VIDEO PRODUCTION

OOH

INFLUENCER MARKETING

SOCIAL MEDIA CONTENT

LAUNCH EVENT MANAGEMENT
CLIENT

The creative concept behind the campaign was to communicate to the target audience the significance of avoiding payment process hassle and enjoying the moment of making a purchase and the result instead. Based on the concept, we developed the main marketing messages and the “Enjoy the moment, the payment can wait” slogan in Armenia. It then served as a foundation for the campaign's visual identity and further communication.

We launched the campaign with a thematic event aimed at introducing paylater to the media representatives, industry leaders, and influencers. The concept was also applied to outdoor advertising. Billboard and city scroller ads were placed not only in the city center but also in the suburbs of Yerevan.

Besides, we produced three commercial videos within the same concept to promote the primary service industries, including tourism, aesthetic medicine, and clothing and accessories.

MAROG also took over influencer marketing, collaborating with social media thought leaders, influencers, and bloggers to introduce the new culture of payment acceptance to their audience, encouraging them to use paylater in their daily purchase endeavors. The entire campaign content was adapted to the Inecobank CJSC social media pages to create engagement among the target audience in Armenia.

Have you already gone shopping with paylater? If not, hurry to enjoy the moment, the payment can wait.

MARKETING CAMPAIGN FOR INECOBANK

DELIVERABLES

CLIENT