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JACK’S BIRTHDAY CELEBRATION
September is all about Jack Daniel, and because no one is quite sure when he was actually born the entire month is dedicated to him. In Armenia we covered Jack’s Birthday during the entire month of September, but the greatest celebration party was on October 7th. Crafting something that endures for over 150 years takes time and character. So, everything was done to transmit this culture and have a great birthday party to be remembered.
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DELIVERABLES
EVENT
CREATIVE
PROMOTION
COMMERCIAL
SOCIAL MEDIA MARKETING
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CLIENT
Our team developed the creative concept of the event, its promotion, digital and video commercials and organized Jack’s Birthday party in general.
To promote the event in the digital platform, we created visuals showing how people were getting ready for Jack’s Birthday party and made a short commercial with the following message “Jack is Jack throughout the time”.
To disseminate the invitations of the event to target audience, we carried out “Spin the wheel” game in the bars of Yerevan. In order to get their invitations the participants had to had to do posts about the upcoming event on social networks to get their invitations. Due to this game we managed to keep Jack Daniel’s Facebook page extra-active on those days.
As an event location a former factory building was chosen. We set up a unique and eye-catching bar in the middle of the building, had a special corner for taking original photos and a space for the ongoing Jack Honey game.
DJs Lucy Sówa, DJ Shant and Supacooks were invited perform during the party. The special guest of the event was DJ Mike Mago from Amsterdam. He had performed in the famous Tomorrowland 2017 as well as in other music festivals in London, Ibiza and Amsterdam. The MC of the event was TV host Feliks Khachatryan.
More than 1000 people came to celebrate Jack’s Birthday party and here is a short video for you to enjoy the coolest moments of the party.
