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FINLANDIA. MAKE YOUR OWN
Finlandia Vodka is distributed to 135 countries worldwide and is widely associated with Finland in the international market. Finlandia Vodka celebrates the very best of Finland offering varieties of flavoured vodka as well.
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DELIVERABLES
BTL
SAMPLING
SOCIAL MEDIA MARKETING
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CLIENT
Our creative team developed an engaging and attractive on-trade and off-trade activation concept for the promotion of Finlandia’s vodka flavours. Taking into account the fact that customer experience builds up the brand, we carried out “Enjoy The Less Ordinary, Make Your Own” BTL campaign.
In the scope of the “Enjoy the Less Ordinary, Make Your Own” activation people could order Finlandia’s special set in five top bars of Yerevan and make their own cocktail with the flavoured vodkas.
Through this unique experience we managed to convey consumers Finlandia’s less ordinary mood and promote Finlandia’s flavoured vodkas as a perfect choice for making different tasty cocktails even at home.
This on-trade activation contributed into promoting Finlandia’s flavoured vodkas on social platforms as well, since people were taking pictures and videos of their cocktails and posting them on Facebook and Instagram.
As a result, during the campaign total reach of Finlandia Vodka’s Facebook page was 271,905.
In the framework of the off-trade activation we organised sampling of cocktails in six different supermarkets in Yerevan and handed out small pocket books with the recipes of the cocktails made with Finlandia’s flavoured vodkas.
As a result, 625 people made their own cocktails in the bars and 500 people tried them in the supermarkets.
