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“DABOORBAT” DIGITAL MARKETING CAMPAIGN
Daboo is an international level cocktail bar right in the heart of Yerevan. A place to go for everyone, who enjoys truly extraordinary cocktails, homey and relaxing atmosphere, as well as, warm conversations with highly professional bartenders.
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DELIVERABLES
CREATIVE
DIGITAL CAMPAIGN
SOCIAL MEDIA MARKETING
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CLIENT
In Armenian DABOORBAT verbally means “Daboo Friday.” Our goal was to run unique social media campaigns to engage new customers and to manifest the lively mood of Daboo, inviting people to join “DABOORBAT” evenings every Friday.
Thus, we developed a special strategy adapting Daboo’s modern and cocktail-oriented atmosphere to works of fine art and retro style photos, resulting in two asynchronous ideas.
These ideas were applied to the design of our creative posters for Daboo bar's Facebook and Instagram pages. As a result, within 4 months altogether, our campaign posters generated over 39,500 post engagement and 520,000 posts reach organically and with tiny ad budget, thereby grabbing direct attention to the bar.
