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STEMGEN BRANDING CONCEPT
STEMgen is an educational program aimed at raising interest in STEM subjects (science, technology, engineering, maths) among the students of middle and high schools in Armenia.
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DELIVERABLES
BRANDING CONCEPT
VISUAL IDENTITY
DESIGN MATERIALS
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CLIENT
STEMgen's branding concept aims at changing the perception of STEM subjects in Armenia. Traditionally, these subjects have been referred to as boring and complex. This stereotype has hindered many students to consider STEM subjects as a start of an exciting journey toward a better future.
To address the issue, a visual identity featuring visual illusions and color gamuts used in different science disciplines has been proposed. The goal of such a solution is to capture the audience's attention and take them on a visual journey towards the endless possibilities of STEM subjects.
