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HAPPY STORE BRANDING CONCEPT
At the core of the "Happy Store" brand is the mission to inspire individuals to go beyond their personal needs and take responsibility to extend happiness around themselves. Hence, the brand provides a unique platform where every person can leave gifts to be transferred to those in need, thus spreading joy and comfort around themselves.
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DELIVERABLES
BRANDING
CORPORATE IDENTITY
DESIGN MATERIALS
BRAND PLATFORM
COMMUNICATION PLATFORM
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CLIENT
In the scope of the cooperation, our challenge was to establish a corporate identity and communication platform that would reflect the mission, vision, and values of the Happy Store brand.
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To showcase the uniqueness of Happy Store our team has developed a distinctive brand identity, the central visual component of which are "shelves". This visual solution fully reflects the concept behind the brand: everybody can gift something out of their personal “shelves” to make someone in need happier and to enjoy the joy of spreading happiness.
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It is noteworthy that the visual elements complement each other like puzzle pieces and can create smiling faces when put together. This reassures that collective happiness in society can be only obtained through mutual help, contribution and care of all community members.
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