MOMENTS TO REMEMBER WITH BACON PRODUCT

The main communication message of the activations was “Creating Moments to Remember” with the key hashtag #ՀիշվողՊահեր verbally meaning “moments to remember” in Armenian․ A special logo and illustrations associated with meat products and New Year’s Eve were designed. Different design materials were developed using these illustrations, including sandwich and hot dog packaging papers, a photowall, and hoodies for the activation promoters.

We organized sampling of sandwiches and hot dogs at KinoPark before movie screenings. Cinema visitors in Armenia do not usually have an opportunity to enjoy their favorite snacks outside of the cinema bar menu. Together with Bacon Product, we decided to break this stereotype and spice things up by passing the feeling of care and warmth of the holiday season. Those who took pictures by the photowall and published them on their social media pages (Facebook, Instagram) with the hashtags #ՀիշվողՊահեր #ԲեկոնՊրոդուկտ (moments to remember) received two tickets for KinoPark screenings.

Also, to generate holiday buzz and create warm emotions toward the brand, we organized surprise visits to 14 companies located in Yerevan. Together with our witty Christmas elf and holiday choir who treated the employees to sandwiches and cinema tickets, challenged the team to fun activities, and sang all-time favorite Christmas songs, we managed to turn their daily office life into a bright and memorable pre-holiday celebration.  

Overall, more than 4000 people participated in the activations and BTL samplings.

You can find some of the brightest moments of the surprise visits in this aftermovie!