IRISH TRUE BY TULLAMORE D.E.W.

On St. Patrick’s day we created a true irish mood in Yerevan that reflected the spirit of Tullamore D.E.W. The party went on all three floors of Paparazzi Group. Each floor hosted various DJs playing from funk to techno music while the event guests were free to choose the mood they wanted to dive in. Three Irish men were welcoming the guests of the event suggesting them to drink true Irish whiskey, take photos with them and have fun.

To promote Irish True by Tullamore D.E.W. event on social media and raise brand awareness among young people we carried out a photoshoot with several influencers. They were chosen based on their general interest in parties and the number of followers.

To emphasize the Irish theme of the event, we did a photoshoot with the influencers and three Irish characters holding event invitation in their hands. Afterwards, the photos were posted on the influencers’ personal social media pages, as well as on the official page of Tullamore D.E.W. Armenia, raising great interest in the upcoming event.

As a result more than 800 people attended the event and felt the true Irish mood.