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CRAYOLA & MATTEL'S BRANDS LAUNCH IN ARMENIA
Marli Toys is the official representative of Mattel and Crayola brands in Armenia. Mattel is an umbrella brand incorporating brands such as Barbie, Fisher Price, Hot Wheels, Monster High, etc.
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DELIVERABLES
EVENTS
BTL
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CLIENT
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Meeting with Real Barbie
Officially we launched “Mattel” brands - Barbie, Hot Wheels, Monster High, and Fisher price in the Armenian market through presenting them during the trade exhibition. The zest of the event was Meeting with Real Barbie. To get free media coverage we sent out press releases with the same headline which attracted a number of electronic media journalists. The trade exhibition visitors had a chance to meet, get photographed with and receive autograph from Barbie. Kids could play with toys and obtain them right on spot.
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Drawing with Crayola 3D chalks
June 1, The International Children’s Day was a great opportunity to give children the joy of drawing with 3D chalks. The Independence Square was filled with colors. Children received 3D chalks with 3D glasses, pencils, and other Crayola gifts from “Marli Toys”, the official Armenian distributor of Crayola brand.
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Hot Wheels & Nesquik Promotion
Hot Wheels and Nesquik had a global promotion: a box of Nesquik breakfast came with a Hot Wheels car as a bonus. To promote this in Yerevan City supermarket chains we carried out a BTL activity. When buying a Nesquik breakfast and sending a text message to a specified short code, the consumers received a chance to participate at a raffling. During the raffling the participants received gifts and a few lucky ones won prizes from Hot Wheels.
