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VARDAVAR 2013
Vardavar is one of the most favorite, joyful and noteworthy holidays in Armenia.
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DELIVERABLES
EVENT
COMMUNICATION
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CLIENT
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Chjrotsi
The purpose of celebrating our beloved national holiday Vardavar was to revive the holiday with its traditions and present them in a modern way. With the initiator of this project Ara Aslanyan we decided a naming for the event Chjrotsi (Antiwatering) to promote the holidays symbols and to detract from mainly watering each other. Various creative photo shootings have been organized with participation of prominent photographers such as Vahan Stepanyan, Davit Galstyan, Arnos Martirosyan, and Artashes Martirosyan. Various feature games, VardaTalks, mime performances, as well as special treats booths have been placed at Lovers Park to make the celebration bright and colorful.
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DIGEST VIDEO
The video digest is made by Vahe Hovhannisyan.
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