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COWO REBRANDING
COWO is a community workspace that brings together ambitious freelancers and top professionals. Within the collaboration between MAROG and COWO, the primary goal was to refresh the look and feel of the brand in order to enhance its business opportunities and stand out in the market.
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DELIVERABLES
REBRANDING
CORPORATE IDENTITY
DESIGN MATERIALS
BRAND PLATFORM
COMMUNICATION PLATFORM
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CLIENT
We started with thorough market research and the client’s marketing need assessment. During the research phase, our team carried out a series of workshops to identify the brand proposition and personality. Besides, our team conducted independent research on consumers’ perception of the brand, as well as their needs, and demands.
The research and workshops built up the fundament for the rebranding, settling on the primary values offered by the business - networking opportunities, consolidation, convenience, creativity, and development.
Based on the brand platform and promise, we refreshed the brand logo and established a brand color palette.
To convey the brand concept to its consumers, we visualized the brand promise through design materials, as well as developed the brand communication platform with comprehensive character presentation and distinctive tone of voice.
As a result, we predefined the key messages of the brand to improve the brand communication with existing and prospective audiences.
