Website Creation for Proshyan Brandy Factory

We began by delving into market research to understand the competitive landscape and identify benchmarks that would inform the brand's online presence. A comprehensive SWOT analysis was conducted, focused on the website’s potential impact, identifying weaknesses in the previous design that hindered brand perception and exploring opportunities to enhance brand awareness through a modern, user-centric platform. Additionally, we examined competitors’ and benchmark brands’ website traffic, functionality, and structure to identify best practices and areas where Proshyan could stand out. 

Based on the insights gained through research, our team developed a tone of voice to capture Proshyan's essence and created trilingual verbal content that narrates the brand’s story and highlights its offerings with grace and authenticity.

Visual storytelling was another key to the project. Inspired by the rich colors of brandy and a minimalist style, we chose a palette and typography that feel sophisticated. We designed custom illustrations that balance the brand’s heritage with a modern touch. To make the experience more dynamic, we animated these illustrations, creating a more engaging and interactive browsing experience.

Photography took center stage in capturing Proshyan’s product range and identity. High-quality visuals, complemented by the animated illustrations, allowed the factory’s craftsmanship to shine through. Every page and transition was carefully structured using Webflow, ensuring a seamless, interactive user experience. Key features include animated transitions, card-like layouts, continuous sliders for dynamic content presentation and subtle motion, and hover effects to enhance interactivity on key elements. From the intuitive sitemap to thorough design and development choices, we created a trilingual experience that is as smooth and enjoyable as savoring a glass of fine Armenian brandy.