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STORMING THE BARS OF YEREVAN WITH JÄGERMEISER
Have you ever wondered what a bottled natural legend would taste like? It actually exists, and its name is Jägermeister - a German liquor made of 56 herbs and spices that has a history of 84 years. Chances are that you’ve tried it at least once in your life. But have you ever tried it ice cold, -18 degree cold, to be precise?
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DELIVERABLES
BTL
SAMPLING
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CLIENT
To develop the culture of enjoying ice-cold shots of Jägermeister, we held a super hot promotional campaign in 5 bars of Yerevan - The Beatles Pub, Calumet Ethnic Lounge Bar, Liberty Pub, Bak 75 and Moyka Garage Bar.
The Jägerettes stormed these bars with a short dance performance and offered #minus18 cold shots of Jagermeister to the guests of the pubs and bars.
To make sure customers would gain a frank and natural experience, no announcement was spread across online and offline platforms. The noisy surprise worked wonders on its own.
Overall, around 1000 direct contacts have been obtained during the 4 visits throughout the campaign. Around 70% of the contacts shared their impressions and added to their stories on social media.
In addition to this result, consumers can now enjoy ice-cold shots of Jägermeister from the specially branded freezers at the most popular nightlife venues of Yerevan.
DISCLAIMER: We encourage consumers to enjoy Jägermeister and any other type of alcohol responsibly and moderately.
