PRESIDENT PRIZE BRANDING

The President Prize had no visual identity during many years, and the goal of our project was to create a brand identity design to attract both young and experienced scientists, writers, artists, and other professionals. Considering the status of the prize our design team had the challenge to create a classic but modern brand identity that would distinguish the prize from other prizes awarded on behalf of the President.

The character of Armenian mouflon, an endemic of Armenian highlands, was chosen as a brand symbol. Why Armenian mouflon? Because this mammal is an incarnation of strength and persistence like those respectful scientists and artists that create outstanding works bringing value to their homeland Armenia.

The logo is created in the form of a mouflon horn combined with the Armenian eternity sign, an ancient Armenian national symbol used in architecture and carved on khachkars.

Yellow gold and navy blue have been chosen as brand colors to emphasize the significance of the prize.

For the President Prize, we’ve designed a medal with an original box, a certificate, a booklet, and outdoor banners.