NEW YEAR AT GRAND RESORT JERMUK
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The core message of the campaign was to advertise the hotel staff, who stands behind the holiday spirit, doing everything to make all the visitors of the hotel believe in Christmas magic. The idea was supported by the "We will create an exquisite New Year's celebration for you" («Մեզ հետ Ամանորը կտարբերվի») slogan and the overall campaign design. 

To promote the special New Year offer and display all the essential details and unique features of the package, we developed a fully functional, interactive and search engine optimized landing page created with thoughtful and cutting-edge UI/UX design. 

NEW YEAR AT GRAND RESORT JERMUK

  • Also, to spread Christmas spirit and reveal some of the most precious moments and entertaining activities one could experience during a family vacation in the hotel, a special commercial was produced and a photoshoot was carried out. This content supported advertising through the hotel’s social media accounts and sales promotion by driving traffic to the landing page.

Due to our main goal, we ran different types of social media ads to increase traffic and initiate sales. After selling out and achieving sales goals, we activated and efficiently leveraged Facebook and Instagram pages as well. Besides, social media advertising helped to increase the traffic and level of engagement on the landing page.

Overall, the campaign was a huge success with around 250,000 total reach on social media and around 5,000 visits on the landing page in less than a month, resulting in a sold-out hotel.

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