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HUNTER’S PASSION
Hunter’s Passion private event was designed for those who seize the moment and aspire to a level up. One of the main objectives of the event was to present the new limited edition pack distributed by the company “Avers” and at the same time to communicate the message: without risk there is no gain, without passion, there is no life.
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DELIVERABLES
EVENT
CREATIVE
PROMOTION
SOCIAL MEDIA MARKETING
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CLIENT
Our team developed the creative concept of the event, managed the execution in Yerevan, promotion on social platforms and coordinated the online and print media.
Armenian celebrities, fashion designers, bloggers, TV hosts, business owners and other influencers were the special guests at the event.
To make this special event more engaging our creative team came up with an unusual design concept for the invitation and an attractive way of delivering it. The invitation was red and black with a personalized lighter inside.
The guests shared a lot of stories and photos of their invitations on social platforms, particularly on Facebook and Instagram mentioning they loved the idea of the invitation and the way it was delivered.
The headliner of the event was the singer and songwriter Gor Sujyan who impressed everyone with his unique performance. DJ Leo, DJ Serjo and DJ A.Chilla, special guest of the evening from USA, kept the drive of the evening. The host of the event was actor Arsen Grigoryan.
To liven up the presentation of the limited edition pack we had staged a special acrobatic dance performance with rope and red silk.
At the end of the event the guests were handed out personalized special gifts. Everything was organized in a way for the guests to enjoy every moment of their presence and feel special.
Throughout the event the guests shared a lot of stories and photos on their Facebook and Instagram pages. The event was covered by 13 various local blogs, online newspapers and magazines.
