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EMPLOYER BRANDING CAMPAIGN FOR MIRO
When a company ventures into a new market, it often encounters significant hiring challenges. These hurdles include navigating a highly competitive landscape with a limited number of experienced professionals, building brand awareness in the local market, establishing a network for effective recruitment, and understanding the diverse target audience with their distinct behaviors and motivations.
Overcoming these obstacles becomes crucial for any brand aiming to attract, recruit, and retain talent successfully in the new market. Strategic partnering with a reliable allay becomes a crucial step for any brand seeking to navigate and overcome these hiring challenges.
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DELIVERABLES
CAMPAIGN CONCEPT
GRAPHIC DESIGN
DIGITAL MARKETING CAMPAIGN
ADS CAMPAIGN
EVENT MARKETING
PR AND SPONSORSHIP
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CLIENT
Our goal was to increase brand awareness and inform about the growth opportunities at Miro for senior developers. The creative concept lies in Armenia's landscape, particularly the towering peaks of its mountains. Through our concept, we aimed to capture the essence of a global brand and showcase the new opportunities that are available in Armenia․
In order to gain a comprehensive understanding of the needs and pain points, we conducted surveys with our target groups and collaborated closely with the internal recruitment team. Utilizing the insights gathered, we established a robust communication platform to effectively engage senior specialists during our digital campaign. Additionally, we meticulously crafted topics to address their specific interests and organized meetups to foster meaningful connections and discussions.
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In an electrifying partnership with MAROG and the inspiring slogan "What's Your New Peak," Miro hosted two extraordinary meetups for senior software engineers at Yerevan's hub. These exceptional events brought together front-end and back-end experts, celebrating the power of collaboration and knowledge-sharing in tackling global product challenges used by 50 million users. The heart and soul of these meetups was the vibrant tech community, fostering connections, networking, and exchanging invaluable knowledge.
Through these meetups, Miro aims to cultivate an environment where knowledge flows freely, challenges are conquered collectively, and innovation flourishes, recognizing the strength and value that each individual brings to the community.
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Quick Facts
Armenia's market is highly competitive, boasting over 1300 tech companies that include unicorns and branches of renowned global tech companies.
Miro combines elements from both gaming and traditional software approaches to create a unique product that resembles MMORPG games, where customers connect online and interact through online boards. This integration of gaming principles and traditional software methods creates a dynamic and immersive experience for its users.
Yerevan serves as the base for Miro's Core Product Foundation stream, which is dedicated to constructing the internal platform that empowers other Engineering streams to shape the end-user experience.
