-
CHAMELEON FRUIT VODKA BRANDING
Can you hear the ambient sounds and squeaks of lush and verdant woods? Can you smell the luscious aromas all around? It's the fruit vodka Chameleon evoking your senses to the flavors of the fruitful orchards and wild forests of Armenian lands.
-
DELIVERABLES
BRANDING
VISUAL IDENTITY
VERBAL IDENTITY
PACKAGING DESIGN
-
CLIENT
The brand concept of the Armenian trademark of the double-distilled fruit vodka Chameleon was inbreathed by the diverse palates of fruits and berries of the fertile Armenian soil.
The mysterious lizard of the rain forests and jungles, with its variable skin coloration and patterns, became the core inspiration for the brand name and logo of Chameleon, presenting six unique and exquisite types of flavors. The special illustrations were created to strengthen the brand promise and bound all types of fruit vodka together.
The brand story and communication were spiced up with the "diverse as nature" tagline, serving as an inspiration for all the artsy souls, who are captivated by new distinctive flavors and are ready to follow nature's call when trying out the fruit vodka Chameleon.
