Bacon Product Communication Campaign

BACON PRODUCT COMMUNICATION CAMPAIGN

The objective of rebranding Bacon Product for us was to increase brand awareness at first hand. As a result of rebranding we created a new slogan and corporate style. A CSR policy was developed to increase brand value and to contribute to the solution of various social issues. The packaging, POS materials as well as all the related print and digital materials were updated according to the new corporate style.
DELIVERABLES

ADVERTISING

TVC
CLIENT

TV commercial
This TV commercial had a goal to warn the consumers to pay attention on ingredients, expiration date of any meat product and to make sure packing is hermetically sealed. Also it was to indirectly advertise “Bacon Product” as a socially responsible manufacturer. With the non-standard approach to the TV commercial it was possible to draw attention of consumers and increase brand awareness.

Billboards
Bacon Product’s advertising campaign launched with billboards placed on different streets and highways of the country with the new slogan of the company “We Produce Meat Products” and important messages in meat production – high quality ingredients, expiration date and hermetic packaging.

BACON PRODUCT COMMUNICATION CAMPAIGN