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WHERE WILL HAPPINESS STRIKE NEXT?
“Where Will Happiness Strike Next?” campaign is to unite the Coca-Cola brand with happiness in a way that invokes sharing, and thus, enabling Coca-Cola’s audience to share happiness with others, using the brand as the vessel.
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DELIVERABLES
EVENT
VIRAL VIDEO
DIGITAL PROMOTION
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CLIENT
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Viral video
First time in 2013 “Where Will Happiness Strike Next?” campaign was also carried out in Armenia through a special truck that we had created. The Coca-Cola Happiness Truck appeared in random crowded areas of Yerevan and delivered holiday gifts to passersby.
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