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PATRICK, YOU AND I & IRISH SECRET
Jameson is a N1 blended Irish whiskey produced by the “Irish Distillers” subsidiary of “Pernod Ricard”.
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DELIVERABLES
EVENT
GRAPHIC DESIGN
ADVERTISING
COMMUNICATION
VIRAL VIDEO
DIGTIAL PROMOTION
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CLIENT
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PATRICK, YOU AND I & IRISH SECRET
For Jameson Whiskey's St. Patrick's Day party we developed special communication with attractive design. We chose the slogan “Patrick, You and I & Irish Secret” wishing to make the holiday more friendly targeting young people. Patrick is their friend and invites them to the most cheerful party in the city to discover the Irish secret. We adapted the whole communication to its key factors – games, music and shootings.
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St. Patrick’s Day in Yerevan
Yerevanians will remember St. Patrick’s Day 2015 for a long time. With this video we are passing on the unbelievable mood prevailing in seven pubs of the city.
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PHOTOS
To reveal the Irish secret a number of young people joined the event. The night turned out great with lots of surprises including spin the wheel, gifts, fun photo booth and the coolest live music. Thanks to Jameson Whiskey, Yerevan turned into a small Dublin for one day.