CORPORATE IDENTITY

When working on the branding of Lime Tech, we were guided by two main values: organization and order. The latter were then visualized in the logo in the form of a parenthesis and a bracket. The bracket stands for the company’s rational and technical side. The parenthesis represents the irrational and live characteristic feature of Lime Tech.  Lime color is prevailing for Lime Tech's branding. To highlight the freshness and ease of this color and to pass on to the audience the tint of gray has been used.