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JAMESON DONE IN 60 SECONDS
Jameson Whiskey and Empire film magazine have teamed up to create a unique movie competition. All one needs is a smartphone, some friends, and an ability to make a long story short.
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DELIVERABLES
COMMUNICATION
PROMO VIDEOS
BTL
DIGTIAL PROMOTION
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CLIENT
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Jameson Done in 60 Seconds
To raise awareness about Jameson “Done In 60 Seconds” international film competition and its participation rules, we created this short animated video, as well as three other videos demonstrating how to shoot a segment of a famous movie in an original way in 60 seconds by any camera. The videos had many views, providing a large number of participants who made their own versions of famous movies.
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Basic Instinct
The version of move “Basic Instinct” done in 60 seconds with an unexpected ending.
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Titanic
The version of famous movie “Titanic” done in 60 seconds with funny ending.
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Bodyguard
The most interesting part of the movie "The Bodyguard" done in a funny way in 60 seconds.
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Jameson Done in 60 Seconds at pubs
To motivate young people to take part in Jameson «Done In 60 Seconds» movie competition we chose several pubs and placed branded Jameson barrels there. We gave the visitors of pubs questionnaires about movies. By correctly answering to the questions they were receiving a free glass of Jameson whiskey.