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JAMESON BLOCK PARTY
Yerevan hosted Jameson Whiskey’s Brooklyn style event for the first time in 2016. The event was held at an automobile factory old facility which was turned into a place with a New York City mood.
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DELIVERABLES
COMMUNICATION
VIRAL VIDEO
SMM
UI/UX WEB DESIGN
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CLIENT
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Jameson Block Party
To thrill and tease the audience we created communication umbrella, promo materials and event website. The visitors of www.jamesonblockparty.am could watch the teaser video and get full information about the upcoming event. The website reached around 11,400 visitors in 20 days, and over 5000 users organically shared the link in social networks.
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JAMESON BLOCK PARTY
To amplify the talked-about, we did special photography and created themed GIFs and promotional banners. As a result more than 1800 people attended the event.
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JAMESON BLOCK PARTY. Misho 1
Misho, a rapper celeb from Yerevan, was one of the headliners of the event. We made three promo videos with his participation, which went viral on the Internet and had a total of about 45,000 views.
Catch…
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JAMESON BLOCK PARTY. Misho 2
It’s coming, the city is talking…
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JAMESON BLOCK PARTY. Misho 3
Jameson Block Party, YERAZ factory, May 28
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