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150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
In 2017 Jack Daniel Distillery marked its 150th anniversary which we celebrated in Yerevan by organizing an online QUEST-game in the city and a thematic rock concert.
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DELIVERABLES
EVENT
CREATIVE
PROMOTION
VIRAL VIDEO
SOCIAL MEDIA MARKETING
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CLIENT
To celebrate the 150th anniversary of Jack Daniel Distillery in Yerevan we created an online QUEST-game where participants had to accomplish tasks and find out hints for the answers in different parts of Yerevan.
To promote the QUEST-game we created a series of promotional visual material and a video which received 63.000 views on Jack Daniel’s Tennessee Whiskey official Facebook page ensuring a number of registrations for the quest.
Overall 300 people participated in Jack’s QUEST-game three of whom were awarded with gifts from Jack Daniel’s and the first winner received the well-deserved 1.000.000 AMD prize.
The 150th anniversary of Jack Daniel Distillery was impressive. In a fully branded old factory area we welcomed the QUEST-game participants as well as 1000 people for whom we had prepared various entertainments – a rock concert, games, yummy hot dogs, a cool bar and a VR journey through the Jack Daniel Distillery.
