The brand name is based on the number 9 and the word "zen" (զէն). The number nine encompasses all single-digit numbers and is the largest single-digit number. It carries the symbolism of completeness, wholeness, leadership, courage, and determination, which is important in community building.

The logo, which visually resembles a sound wave, symbolizes the brand’s function to connect various institutions that contribute to community-building and to highlight their roles through communication. The waves used in the brand’s identity also symbolize this core function.

The brand colors are deliberately chosen and represent the connection between society and institutions around a shared cause or idea.