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JACK HONEY SAMPLING ACTIVATIONS
Jack Daniel’s Tennessee Honey is a blend of Jack Daniel’s Tennessee Whiskey and a unique honey liqueur. Jack Daniel’s Tennessee Honey offers a taste of the unexpected.
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DELIVERABLES
BTL
SAMPLING
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CLIENT
Our team developed a creative idea for off-trade and on-trade BTL activations. It stands to reason that product sampling can be a powerful first step in getting a consumer to try your product for the first time and create an emotional connection with the brand.
We came up with the idea of having a bee and a beekeeper as promoters for Jack Honey. Our promoters with lovely costumes of the bee and beekeeper offered consumers to try shots of Jack Honey in different supermarkets in Yerevan.
Besides the off-trade sampling, we carried out an on-trade activation in the scope of which the bee and the beekeeper appeared in 7 bars of Yerevan and offered people to taste Jack Honey and win movie tickets. It turned into a kind of an entertainment, as consumers not only tasted Jack Honey, but also took pictures with the promoters and shared on social networks.
