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WINTER PARK OPENING
Winter Park is the largest and the most magical park in Yerevan where children have a chance to meet Santa, Mrs. Claus, elves, trolls, and have unforgettable experience appearing in their fairy tales. Winter Park also features the largest outdoor ice skating rink in Yerevan.
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DELIVERABLES
PROMOTION
COMMERCIAL
SOCIAL MEDIA MARKETING
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CLIENT
Prior the opening of Winter Park our team developed the concept of the promo campaign. The main communication message was “The miracle begins #icetegh” #icetegh verbally means here in Armenian and was used as the main hashtag. On the other hand tegh verbally means place, which gives the hashtag double meaning.
We created a video commercial with the main heroes of the park conveying the magical atmosphere that is present in the park. The commercial went viral on social networks and got more than 81,000 views. In addition, we carried out a special photo shoot revealing each magical hero of the park.
As a result, more than 3000 people visited the opening event on a cold winter day and felt the magic of Winter Park.
Here is a short video that shows the brightest moments of the event and people’s emotions. This video had over 109,000 views on social platforms.
