-
be ACTIVE, live HEALTHY
The goal of the program “be ACTIVE, live HEALTHY” is to motivate people to lead active and healthy lifestyle and maintain balanced nutrition. 10,000 people from 28 cities of Armenia participated in the series of events in the scope of be ACTIVE, live HEALTHY 2015.
The program is conducted by Coca-Cola, the Ministry of Sports and Youth Affairs of Armenia, Global Shapers Yerevan Hub and MAROG Creative Agency.
-
DELIVERABLES
EVENT
EVENT IDENTITY
COMMUNICATION
SMM
VIRAL VIDEO
-
CLIENT
-
Boom of Sports Events
The program was implemented in a very interactive way. People actively registered and participated in the series of sports events as well as shared photos and statuses on social networks with #beActiveliveHealthy hashtag. Workout Fest, beach volleyball, cycling lessons, open-air fitness, student streetball - all these events got popular among youth and even older generation and served them as a good start for active and healthy lifestyle.
-
Sports Fest
Sports Fest kicked off with the Cycling Marathon the number of participants of which reached up to 500 people including celebrities from TV, music, and fashion industries. Russian prominent athletes of BMX cycling, Armenian athletes of parkour and workout performed during the festival, alongside with the sports competitions. Rock band “Lelocity” who gave open-air live performance as well as DJ Guevo and DJ Leo ensured the festive closing of the Sports Fest.
-
be ACTIVE, live HEALTHY
The program was a big success engaging the media, celebrities and the public. More than 1.600.000 people at least once heard about the program by TV, radio or other communication platform. The program will continue with bigger promises for years to come…
-
