150TH ANNIVERSARY OF JACK DANIEL DISTILLERY

To celebrate the 150th anniversary of Jack Daniel Distillery in Yerevan we created an online QUEST-game where participants had to accomplish tasks and find out hints for the answers in different parts of Yerevan. 


150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY

To promote the QUEST-game we created a series of promotional visual material and a video which received 63.000 views on Jack Daniel’s Tennessee Whiskey official Facebook page ensuring a number of registrations for the quest. 


150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY

Overall 300 people participated in Jack’s QUEST-game three of whom were awarded with gifts from Jack Daniel’s and the first winner received the well-deserved 1.000.000 AMD prize.

 


150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY

The 150th anniversary of Jack Daniel Distillery was impressive. In a fully branded old factory area we welcomed the QUEST-game participants as well as 1000 people for whom we had prepared various entertainments – a rock concert, games, yummy hot dogs, a cool bar and a VR journey through the Jack Daniel Distillery. 


150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
150TH ANNIVERSARY OF JACK DANIEL DISTILLERY
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