FINLANDIA VODKA. DISCOVER THE LESS ORDINARY
Finland has many unique phenomena like northern lights, a thousand lakes, great educational system, and the less ordinary FINLANDIA Vodka.
Our task was to create a local communication campaign of the Less Ordinary of Finlandia Vodka for the target market and rejuvenate the brand perception. Therefore, we decided to organize a less ordinary rooftop event in Yerevan. The main theme of the event was Scandinavian with northern lights, Finnish icy weather and northern deer. The event hosted more than 700 special guests. One of the top DJs of Finland, Cid Inc was the headliner of the night.
To promote the event through social media we carried out special themed photo and video shootings. Pre and post promotions were carried out on the official Armenian Facebook page of Finlandia Vodka.
The event branded items and the venue decorations design were inspired by polar lights and less ordinary lifestyle. The invitation had a little secret in it left to be discovered by the event participants at the venue.
The atmosphere in the venue was similar to icy Finland; when entering all the visitors were welcomed with an ice shot of fruit flavored Finlandia vodka to warm up. Then guests left their names and messages on a massive ice wall, played some ice hockey and discovered the less ordinary.